Amit Chitre, communications expert, founder of R3 Communications, father of competitive student-athletes, and author of The Other Playbook: Brand Lessons Every Student-Athlete Needs (But No One Teaches), joins The Youth Sports Parenting Tribe to share what the world of branding and leadership can teach young athletes about building a life with purpose and intention.
Amit Chitre has spent decades working with Fortune 500 executives, young professionals, and senior leaders in television news, public relations, crisis management, and leadership training. Then, as a father sitting through countless introductory sessions at the start of youth sports seasons, he noticed something: nobody was teaching young athletes the skills that actually matter beyond the scoreboard.
That observation became The Other Playbook — a practical guide that helps student-athletes at every level understand themselves as a brand, define their values, and build an identity rooted in character rather than performance alone. It's the conversation coaches and parents have been skipping, and Amit made it his mission to have it.
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