Joe Foster, co-founder of Reebok and author of Shoemaker, joins The Youth Sports Parenting Tribe to share empowering wisdom on achieving success through perseverance and shared insights. Drawing from his journey building a global brand from a family shoemaking legacy, and overcoming challenges, Joe discusses the power of visualization, action, and faith in pursuing dreams, turning obstacles into opportunities, fostering teamwork and innovation in high-pressure environments, and lessons from scaling Reebok that inspire entrepreneurial thinking and personal growth. Note: the conversation with joe is divided into two episodes
Joe Foster, born in 1935, is the co-founder of Reebok, established in 1958 with his late brother Jeff, continuing a family legacy in athletic footwear that began with his grandfather Joseph William Foster's pioneering spiked running shoes in 1895. Growing up in Bolton, UK, Joe was immersed in the family business J.W. Foster & Sons, which supplied shoes to Olympic athletes like Eric Liddell and Harold Abrahams. Joe and Jeff launched Reebok, starting in a small Bury factory and growing it into a $4 billion global brand by the 1980s, surpassing Nike and Adidas through aerobics trends and celebrity endorsements like Jane Fonda. Now 90, Joe authored Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand, detailing the sacrifices, triumphs, and entrepreneurial spirit behind Reebok's rise. His work emphasizes believing in one's abilities, enjoying the journey, and fostering teamwork.
ParentShift course 30% OFF with the code "TRIBE". Link below:
ParentShift: https://www.hernanchousa.com/courses/parentshift?ref=c23daa
Entrena Tu Legado (Spanish): https://www.hernanchousa.com/courses/entrenatulegado?ref=c23daa
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You can explore more of Hernan's work on his website https://www.hernanchousa.com/.
Music Production by Sebastian Klauer